In travel segmentation, what describes dependables according to Stanley Plog?

In travel segmentation, what describes dependables according to Stanley Plog?

• A. Travelers who seek adventure and novelty
• B. Travelers who prioritize comfort and familiarity
• C. Travelers who are influenced by social media
• D. Travelers interested in immersive cultural experiences

Answer: (B)

In travel segmentation, the term "dependables" refers specifically to travelers who prioritize comfort and familiarity in their travel experiences. This group typically prefers well-known destinations and established services, seeking a sense of security and predictability in their travels. They often gravitate towards traditional vacation settings and appreciate vacation experiences that are low on risk and high on relaxation. This characteristic contrasts sharply with other traveler types who may seek adventure or novelty, such as thrill-seekers or those influenced by trends on social media. Dependables are not primarily concerned with exploring the latest hotspots or diving into immersive cultural experiences, but rather with enjoying travel in a way that feels safe and reassuring.

In travel segmentation, the term "dependables" refers specifically to travelers who prioritize comfort and familiarity in their travel experiences. This group typically prefers well-known destinations and established services, seeking a sense of security and predictability in their travels. They often gravitate towards traditional vacation settings and appreciate vacation experiences that are low on risk and high on relaxation.

This characteristic contrasts sharply with other traveler types who may seek adventure or novelty, such as thrill-seekers or those influenced by trends on social media. Dependables are not primarily concerned with exploring the latest hotspots or diving into immersive cultural experiences, but rather with enjoying travel in a way that feels safe and reassuring.